Green Gold from Styria

Styria is one of Europe's most fascinating gourmet regions. Gentle hills, fertile soils and a mild climate create ideal conditions for products of exceptional quality.

Austria Imperial — Green Gold brings this tradition directly to you: Styrian Pumpkin Seed Oil with Protected Geographical Indication (PGI) and hand-selected horseradish from traditional cultivation.

The Pumpkin Seed Oil

Our pumpkin seed oil comes from the Kiendler oil mill in southern Styria. Here, Styrian pumpkin seeds have been cold-pressed according to traditional methods for generations. The result: a deep green oil with an intense, nutty aroma — the "green gold" of Styria.

The EU-protected designation PGI (Protected Geographical Indication) guarantees that only oil from Styria may bear this name. Every bottle is a piece of authentic Austrian culinary culture.

The Horseradish

Styrian horseradish from the Hernach family is grown using proven methods and freshly processed. Its sharp spice and full-bodied aroma make it an indispensable companion of Austrian cuisine — whether with boiled beef, on a charcuterie board, or as a refinement for sauces.

The Association

Austria Imperial Green Gold is a registered association based in Vienna, Austria. As a non-profit organisation, the association operates the direct-to-consumer sales of Styrian specialities and conducts scientific field studies on AI-powered marketing, translation, and performance.

The association combines the promotion of regional producers with applied research — a model that unites tradition and technology.

The Expedition

Starting in 2026, the association will launch a 3-year mobile research expedition across 40+ countries in Europe and Central Asia. Focus areas: AI-powered marketing, real-time translation in 40+ languages, and performance tracking under expedition conditions.

What We Stand For